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	<title>Strange Systems &#187; uxd</title>
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		<title>Culture gap: no 4th floor</title>
		<link>http://www.strangesystems.com/blog/no-4th-floor.html</link>
		<comments>http://www.strangesystems.com/blog/no-4th-floor.html#comments</comments>
		<pubDate>Thu, 13 Aug 2009 14:54:53 +0000</pubDate>
		<dc:creator>namho</dc:creator>
				<category><![CDATA[korea / tourist at home]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[korea]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[uxd]]></category>

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		<description><![CDATA[F(ourth) floor is 4th floor in Korea No 13th floor (photo credit: eggrollstan) The 4th floor in Korea has the same status as the 13th floor does in the US. The pronunciation for &#8220;4&#8243; is &#8220;sa&#8221; which is the same as the Chinese character for &#8220;death&#8221;, hence the &#8220;F&#8221; (for Fourth) instead of &#8220;4&#8243; in [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption"><a href="http://www.flickr.com/photos/namho/3760622276/" title="No 4th Floor by namho, on Flickr"><img src="http://farm3.static.flickr.com/2602/3760622276_281d684096.jpg" width="500" height="282" alt="No 4th Floor" /></a>
<p class="wp-caption-text">F(ourth) floor is 4th floor in Korea</p>
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<div class="wp-caption" style="float: left; padding-right: 10px;"><a href="http://www.flickr.com/photos/eggrollstan/1398312877/" title="No 13th floor"><img src="http://farm2.static.flickr.com/1131/1398312877_3c5f25ee21_m.jpg" width="240" height="180" alt="No 4th Floor" /></a>
<p class="wp-caption-text">No 13th floor (photo credit: <a href="http://www.flickr.com/photos/eggrollstan/1398312877/">eggrollstan</a>)</p>
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<p>The 4th floor in Korea has the same status as the 13th floor does in the US. </p>
<p>The pronunciation for &#8220;4&#8243; is &#8220;sa&#8221; which is the same as the Chinese character for &#8220;death&#8221;, hence the &#8220;F&#8221; (for Fourth) instead of &#8220;4&#8243; in elevators. </p>
<p>Quite silly really. </p>
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